Spotify is testing a personalized song recommendation

Spotify is getting closer to the user, the Swedish streaming service is testing a new algorithm that will add individually personalized tracks to existing editor-curated playlists. A report from HypeBot mentioned one example, some tracks which Spotify’s algorithm believes that an individual user will like them were added to a hand-curated workout playlist.

The test is only showing to some selected users and on mid-tier playlists only. It is not the first time that Spotify runs some tests on selected users, but whether this new feature will come out to all users or not is still not confirmed as no Spotify officials commented on the news.

This new feature can be quite helpful in keeping the content fresh although the content of the playlists is usually refreshed weekly. But using AI and smart algorithms would be another way to keep everyone happy with their playlists.

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