Know everything about the story behind Beats electronics

A great name in the world of acoustics with a not so long history, but enough to become one of the best names in the world of all types of headphones, whether wired or wireless, can be worn, office speakers or other types and types of speakers.

Beats or Beats by Dr. Dre or Beats Electronics LLC, whatever the name is for one thing, the “b” with the famous red background, is the first choice for lovers of quality and value.

In the following lines we learn the story behind the creation of this edifice, which has recently become owned by the tech giant Apple, so follow the following lines.

the beginning

The company was founded in 2006 by music producer Jimmy Lovine and legendary artist Dr. Dre or Andre Romelle Young.

The market was then devoid of Apple’s earphones, making the founders want to establish a company offering a new type of speaker to provide users with the experience producers and artists enjoy while recording music in the studio.

The company began a partnership with Monster Cable, a California-based audio and video equipment manufacturer, to produce and manufacture the first Beats product.

According to Lovine, at the University of Southern California in New York, he saw that the CDs had begun to fade, and the popularity of Apple’s iPods was becoming more popular as he was impressed by what Steve Jobs was making and selling systems through.

Lovine said about this:

“I went to him and said: Doug – referring to Doug Morris, former CEO of Universal Music Group – I cannot sell CDs any more, I will not be the one who sold the last CD, I’m not this boy.”

Doug then helped him through a new contract that enabled him to start his own business, and then began Lovine in his new project, putting in front of him the success of Jobs in making his small machine that can carry a thousand music.

Jimmy Lovine, the Co-Founder of Beats Electronics.

Lovine has said about Steve and his hardware:

“That thing that Steve Jobs was doing with those little bright white things was always in my mind, how he was doing these things to launch them, and everyone was doing,” Wow, that’s the best thing in the world. “I said,” Yes, but What makes him great is what we do for him in Apple along with iTunes. “

In July 2008, the first product was released by Beats Electronics and was available at Apple and Best Buy Stores for $ 349.95.

Expansion

In August 2010, HTC bought a 50.1 percent stake in Beats for $ 309 million to enable HTC to use the Beats technology on their phones and give them the right to do so.

In the same month, the company licensed its own third party, Beats Audio, then HP notebook and desktop manufacturer was the first to register to show the first product from the factory on HP Envy 14.

A year later, on April 19, 2011, the company signed an agreement with Chrysler to be able to add Beats speakers to its vehicles. The company said:

“Your car is more than just taking you from A to B. It’s one of the few places where music has a big business.” You can enjoy your favourite music with Beats Audio to listen to it in a way you’ve never tried before. “

In 2012, the company launched its first two personal development products – Beats Executive Headphones and Beats Pill Wireless Headphones.

Until the company sold its shares worth 150 million dollars in July 2012 while remaining as the largest investor in the company by 25.1 percent.

This process was for the purpose of expanding the company with HTC’s right to use the technology exclusively in its devices.

Until September 2013, when the company confirmed the possibility of selling the company’s remaining 24.84% worth $ 265 million. Beats announced that Carlyle Group would invest $ 500 million in the company to become the full value of the company $ 1 billion, which helped the company to achieve net profit $ 10.3 million in the fourth quarter of 2013.

Apple era

In May 2014, the Financial Times published a report announcing that there were negotiations between Apple and Beats to buy the second, $ 3.2 billion, to be the largest purchase in the company’s history after buying NeXT for $ 429 million in 1996.

The agreement was announced directly through a YouTube video and image posted on the Facebook network by Tyrese Gibson in May 2014. The clip contains a documentary about Gibson and Dr.Dre celebrating Dre’s own announcement as the first billionaire hip hop singer.

On the 28th of the same month, Apple announced the completion of the deal worth $ 3 billion dollars beside $ 400 million paid in Apple shares. Tim Cook, chief executive of Apple then commented:

“Music is an important part of our lives and has a special place in our hearts at Apple, so we continue to invest in music and bring together these extraordinary teams to make the world’s most innovative musical and creative products and services.”

Bose Corporation

In July 2014, Bose Corporation sued Beats Electronics for using the Noise Cancellation technology, which was violated by five companies owned by Bose Corporation.

Bose also called for a ban on the sale of infringing products within the United States.

Monster Inc.

In January 2015, Monster Inc. Filed another case on Beats for fraud, because of its use of illegal tactics to force Monster out of the competition.

In June 2015, the Wall Street Journal reported that, in response to the lawsuit, Apple had removed Monster’s membership from the micro-finance program, which meant that Monster Inc. would not be allowed to do so. Manufactures licensed accessories for iPhone, iPod and iPad products.


This was a quick summary of the founding history of Beats by Dr.Dre since it was founded and even owned by Apple. A short time ago the company became the first name in the world of acoustics and music, due to what Lovine said before that it is not easy to create a company of musical products without being in the field.

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